6.2 Crowdfunding

Starting with your business idea?

Planning to launch your frugal innovation?

At all stages of business, you will need money. It can be easier to perceive the business idea when a product or service is already on the market. But when a brilliant idea is only in your your head, it can be much harder to get financing. You could try asking your family to support you. Maybe a rich uncle from abroad would be eager to invest in your business. All methods are good, especially when they are successful.

One of the ways that you could try is through a crowdfunding platform. Typical venture capital funds, which in the past were investing in start-ups, shift their interests at the later phase of start us development.

What is crowdfunding ?

Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, a worldwide estimate totalling over US$34 billion was raised by crowdfunding.

Crowdfunding campaigns provide producers with a number of benefits, beyond the strict financial gains. The following are some non-financial benefits of crowdfunding:

Profile – a compelling project can raise a producer’s profile and provide a boost to their reputation.

Marketing – project initiators can show there are an audience and market for their project. In the case of an unsuccessful campaign, it provides good market feedback.

Audience engagement – crowdfunding creates a forum where project initiators can engage with their audiences. An audience can engage in the production process by the following progress through updates from the creators and sharing feedback via comment features on the project’s crowdfunding page.

Feedback – offering pre-release access to content or the opportunity to beta-test content to project backers as a part of the funding incentives provides the project initiators with instant access to good market testing feedback.[1]

[1] Source https://en.wikipedia.org/

Find a Crowdfunding Platform in your country

In Poland the most popular crowdfunding platforms are:

PolakPotrafi.pl, Wspieram.to, Wspólnyprojekt.pl i OdpalProjekt.pl

You can also try platform which operate worldwide like:

  • Kickstarter
  • Indiegogo
  • Patreon
  • Crowdrise
  • Razoo
  • Crowdfunder
  • Give