Activity

Imagine that you run a coffee and cake shop (you also bake cakes), in which customers can drink coffee and eat cakes or order cakes to take-away. Your shop is located near the university building, therefore part of your revenue is made by students. Prepare a general customers’ profile using the template below

Select one group and write down a detailed consumers’ profile using guidelines presented in the module.

Which group is your target group?

Additional resource